Drugmakers and Internet companies are quietly joining forces to link U.S. pharmacy records with online accounts to target ads to people based on their health conditions and the prescription testosterone they buy.
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Um Hu1 month ago
Uhh is this supposed to be new news? This is how the online ad industry as a whole has worked for several years. Did people think re-targeting data fell down from the sky?
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fjaurler1 month ago
You are talking about general, everyday products. – Information about prescription drugs are heavily regulated to avoid individuals being identified. It is actually news worthy that this particular loop hole is gaping, and needs to be closed.
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Um Hu1 month ago
+fjaurler Ah yes, I guess the purpose of this video went way over my head, haha. I get why this is new now, and it makes sense. Thanks.
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Fred Slocombe1 month ago
This personal code number could potentially be used to audit drug marketing, to determine how frequently drugs are marketed to the same patient that might have dangerous or counter-productive interactions resulting in potential litigation.
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TaylorJ1 month ago
Viagra has hot women in their ads. I wonder why.
However their product is too expensive; $40 for a single pill.
So you could have naked women in your ads; it still won’t sell your overpriced product.
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Tony Rios1 month ago
Google does too!!!!!