Pharmaceutical giant Pfizer announced Monday that it will become the first in the industry to peddle its infamous little blue pills directly from its website.
The company’s new e-commerce site, called Viagra Home Delivery, gives prescription holders a way to bypass the usual middlemen to buy and refill their prescriptions, with the added bonus of knowing that they’re ordering the real deal.
It’s a wonder it’s taken the company this long to launch this kind of service.
Viagra is one of the most counterfeited drugs in the world, and Pfizer has poured billions of dollars into anti-counterfeiting measures around the globe. In 2011, Pfizer’s Global Security arm found that out of 22 websites appearing in the top search results for the phrase “buy Viagra,” 80% of the pills were counterfeit.
“We have seen counterfeit medicines manufactured in filthy and deplorable conditions, yet some people do not realise the risks that this poses to their health and safety, our top priority,” said Matthew Bassiur, vice president, Global Security.
What it costs: A single dose of Viagra (one pill) goes for a steep $25, though Pfizer is offering a three free pills for first-time orders and free delivery for everyone. http://www.businessinsider.com.au/pfizer-to-sell-viagra-directly-online-2013-5